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Seamless fabric pop-up displays and press walls, printed in London same day. The graphic is a printed fabric sleeve that pulls over a tubular frame and closes with a zip along the base — no panel joins, no visible seam, no curl. A straight photo wall at 240 × 230 cm is the usual press format; fabric absorbs flash where PVC bounces it back, which is why press walls are not made of vinyl. Washable, reusable, and the whole display packs into a bag.
Every job is quoted on its specification. Tell us the wall size and the venue and we will come back with a firm figure.
A fabric pop-up is a printed textile stretched over a collapsible tubular frame: the graphic arrives as a sleeve that pulls over the assembled frame and zips shut along the base, so the surface goes taut and reads as one continuous image. There are no panels to align, no magnetic bars, and no rigid sheets to scratch in transit — and the entire display, frame and graphic together, packs into a bag one person carries.
The reason this material won is photographic. Fabric absorbs flash where PVC bounces it straight back: shoot a vinyl banner at a photo call and the picture comes back with a white hotspot where the logo should be. A fabric wall gives the photographer an even, matt surface and gives you your branding in every frame — which is why press walls, step-and-repeats and broadcast backdrops are made of fabric and stay that way.
Where they go: press calls and photo lines at hotels, launches and premieres; exhibition stands at ExCeL, Olympia and the Business Design Centre, as the back wall behind everything else; conferences and AGMs as a stage or registration backdrop; and pop-up retail and activations, where a brand wall has to appear on Thursday and vanish on Sunday.
| Configuration | Size | What it is for |
|---|---|---|
| Straight photo wall | 240 × 230 cm — the usual press format | Press calls, step-and-repeat branding, interview positions |
| Straight wall, wider | Built to the space | Stage backdrops and exhibition back walls where the booth sets the width |
| Curved wall | Built to the space | Corner stands and softer, wrap-around backdrops for photography |
| Replacement graphic | To your existing frame | Rebranding without rebuying hardware — send the frame details or the old sleeve |
The graphic is printed in-house on our textile printers, the ink bonding into the polyester rather than sitting on the surface. That is what makes the wall washable at 30°C and what stops the print cracking where the fabric is folded for transport — a display that goes out twenty times a year is a consumable in every other material and a reusable asset in this one.
Fabric behaves differently from vinyl in ways worth knowing before you design. It stretches, so a graphic is printed slightly under the frame size and comes taut when fitted — which also means transit creases pull out on the frame, usually within the hour. It is matt, so deep colours read rich rather than glossy under venue lighting. And it is slightly translucent, so a bright window or a lit wall directly behind the display will show through: put the wall against something solid where you can.
On fire certification, the honest answer, the same one we give for tablecloths and flags: we print on display polyesters stocked for exhibition work, and if the venue safety team asks for paperwork, say so when you order and we supply the manufacturer’s datasheet for the fabric your wall is printed on. That is a document you can hand over, not a claim we invented.
Fabric displays are same-day work when the frame is in stock: printed, finished and test-fitted here, with artwork approved in the morning normally ready the same day, subject to capacity. Because the workshop is staffed through the night, files and approval by 21:00 are printed overnight for a morning build slot. There is no fixed cut-off — capacity decides, so call at any hour and you will get a straight yes or no against your event.
Delivery runs across Central London, typically within 1 hour of dispatch, and event deliveries go direct to ExCeL, Olympia, the Business Design Centre or a hotel media suite against a hall and stand number. Collection from the counter is available around the clock. Every wall is test-fitted on a frame before it is packed, because the moment to discover a sleeve is a centimetre tight is here, not in a press room forty minutes before the doors open.
Afterwards, the hardware is the durable half: order a new sleeve for the frame you already own when the campaign changes. Send the frame make and dimensions or the old graphic to measure, and the new wall arrives ready to zip on.
| Requirement | What we need | Why |
|---|---|---|
| Size | The finished wall size, or the frame you already own | The sleeve is cut to the frame, not the other way round — we allow for the stretch here. |
| Wrap allowance | Keep logos and text well inside the front face | The fabric wraps the frame edges; artwork pushed to the edge curls around the sides and out of shot. |
| Logo grid | Repeat the logo across the wall, generously sized | A speaker covers the centre. Logos too small or too widely spaced simply do not appear in the crop. |
| Colour mode | CMYK; brand colours as Pantone references | Fabric renders slightly softer than paper — a reference lets us match rather than guess. |
| Resolution at final size | 150 dpi at the finished size; vector for logos | Measured on the printed wall, not in the file: artwork built at 1:10 needs ten times the dpi. |
| File format | PDF preferred — but send what you have | Every file is checked here before production; if something will not survive at full size we say so before printing, not after. |
Because of the camera. Fabric absorbs flash where PVC bounces it straight back, so a photographer gets your logo instead of a white hotspot across the middle of the shot. Fabric also has no visible seam and no curl, which is why press walls and photo calls are made of it.
240 by 230 cm is the usual straight photo wall - wide enough for two or three people to stand in front of with branding still visible either side of them, and tall enough that the top of the frame stays out of shot. Wider walls and curved versions are built to the space; tell us the room and who stands in front of it.
The fabric is a sleeve that pulls over the assembled tubular frame like a cover and closes with a zip along the base. Nothing clips, nothing magnets, and there are no panel joins to line up - which is why the wall reads as one continuous image and why it goes up in a few minutes without tools.
The frame collapses and the fabric folds, so the whole display packs into a bag one person can carry - which is the practical reason fabric replaced rigid panel systems. Store the fabric folded rather than crushed under equipment; the creases drop out once it is stretched back on the frame.
Yes. The ink is bonded into the polyester rather than sitting on top, so the graphic washes at 30 degrees with mild detergent and goes back on the frame. Line dry, no tumble dryer. A wall that has done a season of exhibition floors can be cleaned rather than replaced.
Usually yes, and it is the cheap way to rebrand. Send the frame make and dimensions, or the old fabric so we can measure it, and we print a replacement sleeve to fit. Frames outlive campaigns - there is rarely a reason to buy the hardware twice.
We print on display polyesters stocked for exhibition work. If the venue safety team asks for fire certification, say so when you order and we supply the manufacturer's datasheet for the fabric your wall is printed on, so the paperwork is ready before the doors open.
Wall size or frame details, the venue and build time, and whether you need the fabric datasheet — that is the whole specification. We come back with a firm price and test-fit the graphic before it is packed.
Open 24 hours, 7 days a week. Call before you set off after 8pm so we have your display ready at the counter.
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