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Feather flags printed in London, same day or next day. A 63 × 260 cm knitted-polyester flag on a flexible fibreglass mast — standing a little over three metres assembled — with a cross base for hard standing or a ground spike for grass. Assembles without tools in a couple of minutes, packs down to about a kilogram, and the printed flag slides off the mast so the hardware is reused campaign after campaign. Collection round the clock or courier across Central London.
Every job is quoted on its specification. Tell us flags, bases and the deadline and we will come back with a firm figure.
A feather flag is a tall printed textile on a flexible mast whose curved top section holds the fabric under constant tension. That curve is the whole point: a conventional flag hangs limp the moment the wind drops, while a feather flag keeps its full graphic face visible in dead calm — indoors at an exhibition entrance just as well as on a windy forecourt. Ours is the trade-standard format: a 63 × 260 cm flag on a fibreglass mast, standing a little over three metres once assembled.
The flag itself is knitted polyester with the design printed straight into the fabric. The knit lets the print carry through the weave, which is why the reverse shows your design as a mirror image at nearly full strength — a feather flag reads from both directions of foot traffic without a second print. The fabric is machine washable at 30 degrees, and because the flag is a sleeve that slides over the mast, a muddy weekend or a new campaign means replacing or washing the fabric, not the hardware.
Where they go: forecourts — car dealerships and showrooms marking the entrance from the road; festivals and outdoor events — gate markers and sponsor branding visible above a crowd; sports events — course markers, start and finish branding, registration tents; and exhibition stand entrances, where a three-metre flag is visible across the hall in a way no tabletop display can match.
| Component | Specification | What it means in use |
|---|---|---|
| Printed flag | 63 × 260 cm knitted polyester | Single-sided print that carries through the weave — the reverse reads as a mirror image |
| Mast | Sectional fibreglass, just over 3 m assembled | Slots together without tools; the curved top holds the fabric tense in still air |
| Cross base | Folding steel legs, for hard flat ground | Pavements, forecourts, exhibition floors — weight it on exposed pitches |
| Ground spike | Steel spike, for grass and soft ground | Driven in; the flag rotates on the base instead of fighting the wind |
| Packed kit | Roughly 1 kg in the bag | One person carries several flags to a pitch on foot or on the train |
The base decides whether a feather flag stands politely or ends up in a hedge. The cross base — folding steel legs — is the choice for hard, flat ground: pavements, forecourts, exhibition floors. On exposed hard standing, put weight on it; an unweighted cross base on a windy corner is how flags go walking. The ground spike is the choice for grass, verges and soft ground: driven in, it holds the mast upright, and the flag rotates on the base so gusts swing it round instead of loading the mast side-on.
The fibreglass mast is flexible by design — bending in gusts is the mast doing its job, not failing. Honest limits still apply: a feather flag is an event-day product, not a permanent installation. In genuinely severe wind take it down; it packs to a kilogram precisely so that this is a thirty-second job, and a flag brought in for the worst hour of the day outlasts one left to flog itself to bits.
Siting is simple: the flag reads best with sky or a plain background behind it, placed where foot or road traffic approaches side-on to the printed face. At an exhibition, that means the aisle corner of the stand rather than flat against the back wall.
Feather flags run as a same-day or next-day product: the fabric is printed and finished in-house, so a flag approved in the morning is often ready the same day, subject to capacity and the size of the run — and because the workshop is staffed through the night, files and approval by 21:00 are printed overnight for a morning delivery. There is no fixed cut-off: capacity decides, so call at any hour and you will get a straight yes or no on your deadline.
Courier delivery runs across Central London — the City, West End, Canary Wharf and Southwark are daily routes — typically within 1 hour of dispatch, and event deliveries go direct to ExCeL, Olympia or the park gate against a hall, stand or pitch number. Collection from the counter is available around the clock, which is how event crews on a dawn build pick up flags printed overnight.
Once you own the hardware, reprints get cheaper and faster: the printed flag slides off the mast, so a new campaign means ordering the fabric alone and swapping it in minutes. Keep the masts and bases in the van; treat the flags as the consumable.
| Requirement | What we need | Why |
|---|---|---|
| Size | Artwork at 63 × 260 cm final size, 10 mm bleed | The flag is cut and sewn to the printed contour; bleed is what keeps the edge clean. |
| Sleeve clearance | Text and logos 50 mm clear of the mast-side edge | The pole sleeve is stitched along that edge — copy placed under it is sewn through, not displayed. |
| Curved top | No horizontal text in the top arc | The fabric curves away with the mast; horizontal lines of text distort. Run the message vertically down the flag. |
| Mirror reverse | Design with the reverse in mind | The print carries through the fabric, so the back is a mirror image. Logos survive this; directional text reads one way only. |
| Colour mode | CMYK, not RGB | Brand colours shift in an automatic RGB conversion — send Pantone references where the colour is the meaning. |
| Resolution at final size | 150 dpi at the finished size; vector preferred | Measured on the printed flag, not in the file. A flag is read from metres away, but a pixelated logo is pixelated at any distance. |
| File format | PDF preferred — but send what you have | Every file is checked here before production; if something will not survive at full size we say so before printing, not after. |
Same or next day, depending on capacity. The fabric is printed and finished in-house, so a flag approved in the morning is often ready the same day, and files with approval by 21:00 are printed overnight for a morning delivery. There is no fixed cut-off: call and you get a straight yes or no on your deadline.
The print is single-sided and carries through the knitted fabric, so the design shows clearly on the reverse as a mirror image. Logos and graphics read fine from both sides; text reads correctly on one side only. If text must read both ways, the practical answer is two flags angled to face each direction.
A cross base for hard, flat ground: pavements, forecourts and exhibition floors. A ground spike for grass and soft ground, driven in and holding the mast upright. Both let the flag rotate with the wind rather than fight it. On exposed hard standing, add weight to the cross base.
No. The mast sections slot together, the flag sleeve slides over the mast, and the assembled flag drops onto the base. The whole thing goes up in a couple of minutes and packs back down to roughly a kilogram.
Yes. The knitted polyester is machine washable at 30 degrees with a mild detergent. Line dry only, no tumble dryer, and the flag goes back on the mast looking fresh for the next event.
Yes, and it is the economical way to run flags. The printed flag slides off the mast, so once you own the hardware you order the fabric alone for the next campaign and swap it in minutes.
How many flags, which base for each pitch, fabric-only or full kits, and when they are needed — that is the whole specification. We come back with a firm price and check the artwork before anything goes to print.
Open 24 hours, 7 days a week. Call before you set off after 8pm so we have your flag kits ready at the counter.