Privacy Policy
020 3375 6674 info@silverimagelondon.com Open 24 hours, 7 days a week — call or email and we will tell you what is possible today.
This page explains what personal data Silver Image Print & Signs collects when you ask us to print something, what we do with it and how long we keep it. In short: we collect what a print job needs — who you are, how to reach you and the files you want printed — and we do not sell it to anyone.
We are the data controller. Silver Image Print & Signs, 163A Brent Street, London NW4 4DH, United Kingdom. Telephone 020 3375 6674, email info@silverimagelondon.com. Last updated 23 August 2026.
What we collect and why
| Where it comes from | What it is | Why we hold it |
|---|---|---|
| Quote requests by email or phone | Name, email address, telephone number, company, delivery address, and the details of the job | To quote, produce and deliver the work you asked for |
| Artwork you send us | The print files themselves, which may contain names, photographs or business information you have placed in the design | To print the job. We do not open, reuse or share artwork beyond producing your order |
| The chat window on this site | The messages you type. If you ask the team to follow up, an email address is required and a name and telephone number are optional | To answer the question and, where you asked for it, to come back to you about that conversation |
| Analytics and advertising tags | Pages viewed, approximate location, device and browser, and whether a visit followed one of our adverts | To understand which pages are useful and whether advertising is worth the spend. Detailed in the cookie policy |
| Server logs | IP address, request time, page requested, browser identifier | Security and diagnosing faults. Standard for any web server |
Our lawful basis
For quoting, producing and delivering a job we rely on performance of a contract, or on steps taken at your request before entering one. For keeping records of completed orders we rely on our legal obligation under tax and accounting law. For analytics, advertising measurement and improving the site we rely on consent, which you can withdraw at any time using the controls described in the cookie policy. For basic security logging we rely on our legitimate interests in keeping the service running and unabused.
Who else sees it
Only the people who need to in order to get your job out of the door. In practice that means our own staff, the courier carrying your delivery, and a small number of service providers acting on our instructions: our hosting provider, Google for analytics and advertising measurement, and WeTransfer when you use the artwork upload link. Some of these process data outside the United Kingdom; where they do, transfers are covered by the UK adequacy regulations or standard contractual clauses with the UK addendum.
We do not sell personal data, and we do not share it for anyone else’s marketing. If a job is confidential, say so — confidential work is handled on that basis as a matter of course.
How long we keep it
Records of completed orders, including invoices, are kept for six years after the end of the accounting period, because UK tax law requires it. Artwork files are kept while a job is live and for a short reprint window afterwards, then deleted. Chat conversations and the contact details attached to them are kept only as long as they are useful for answering you, and are cleared thereafter. Analytics data follows the retention set in Google Analytics.
Your rights
Under UK GDPR you can ask us for a copy of the personal data we hold about you, ask us to correct it if it is wrong, ask us to delete it, ask us to restrict what we do with it, object to processing we base on legitimate interests, and ask for your data in a portable form. Where we rely on consent you can withdraw it at any time, and that does not affect anything done before you withdrew it.
Write to info@silverimagelondon.com and we will answer within one month. If you are not satisfied with how we have handled it you can complain to the Information Commissioner’s Office at ico.org.uk or on 0303 123 1113. We would rather you came to us first so we can put it right.
Changes to this page
If what we do with data changes, this page changes with it and the date at the top is updated. There is no version history to dig through — what is written here is what is currently true.
